Author: Vicky Pulman

Managing iOS14 - Affect people - but don’t annoy

Affect people – but don’t annoy

With the roll out of iOS14 this year, which requires iPhone app users to explicitly opt in to share their unique Identifier for Advertisers (IDFA), it has become apparent that it is not sufficient to rely on blanket targeting to find your audience.

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REAL Agency Drives Expansion

REAL Agency has recruited three new talented team members to help brands over-achieve their marketing goals, and evolved our offering to include all aspects of digital marketing.

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