We are back… welcome to Season 2 of the Get Real About Marketing podcast!
We are kicking off season 2 with ‘2023 trendspotting’, and we’re thrilled to introduce our new co-hosts, Laura and Em. Enjoy listening as they bring a vibrant and witty edge to our exploration of the last 12 month’s key marketing trends.
Launching into this new season, get ready for a captivating, fun-filled conversation on the topic of the 2023 word of the year and the 2024 Pantone colour of the year.
In this intro episode, we also start to dive into:
- The evolution of influencer marketing, and the shift towards concise, impactful video content.
- How social media is transitioning into an essential tool for customer service.
- The ongoing importance of SEO and mobile optimisation
- The fact that inbound marketing remains a cornerstone for growing brands
Wrapping up, we spotlight case studies including Aldi who are creatively using native advertising to engage their audience.
Join Laura and Em for an insightful and entertaining look at the strategies that shaped the world of marketing in 2023 (and beyond).
Listen to episode 1 here…
Or click here to listen wherever you get your podcasts!
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