January 19, 2024

Episode 2: Retail Marketing Trends

episode 2: retail marketing trends
Welcome to Season 2 Episode 2 of Get Real About Marketing.
Welcome to Season 2 Episode 2 of Get Real About Marketing.

Episode 2 ‘Retail Marketing Trends’ has been split into 2 parts to unpack the latest developments shaping retail marketing.

Part 1

In part 1 dive into the future of retail as Laura and Em discover the continued rise of e-commerce, spotlighting innovations that make online shopping more engaging and efficient. Sustainability’s role in consumer decision-making is a key focus and the conversation highlights how eco-consciousness is influencing marketing strategies in 2024!

This episode sheds light on how AI and Big Data are revolutionising personalisation in retail marketing and we discuss what this means for smaller high street businesses. 

Listen to part 1 here…

Or find us wherever you get your podcasts.

Part 2

We continue the conversation covering everything from the rise of voice commerce and its impact on retailers to the latest developments in social commerce, including the buzz around TikTok Shop.

Tune in as we tackle the important topic of sustainability in retail and retail marketing. Listen in on our discussion about how environmental awareness is not only influencing consumer decisions but also shaping modern retail marketing strategies. References to retailers including H & M (see their sustainability ads here), Adidas and Lego.

Listen to part 2 here…

Or find us wherever you get your podcasts.

Join us for a concise yet insightful exploration of the trends that are setting the stage for the future of retail. 

Whether you’re a marketer, a retail business owner, or simply curious, this episode offers a quick, engaging rundown of what’s next in the world of retail marketing!

Find out about episode 1 here.

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