Understanding our clients as well their business for us, means getting to grips with exactly what, and why they do what they do – this is just step 1 on the journey we embark upon with them. Step 2 involves mapping out where they want to get to from where they are now, step 3 is our time as an agency to go away and come up with the strategic, technical and/or creative plan that will take them to where they want to be and the critical step 4 is where we talk to our client, clearly walk them through the options we’ve come up with, where we took inspiration from and why, and how we see them moving forward into the new space that we’re creating for them. This is where we get their all-important feedback because it’s vital that our clients are not only onboard, but happy and invested in the plan or, it’s at this stage that we take ourselves back over to step 2 and 3 and check our steps. Step 5 is when we put signed off plans into action, or ‘doing the do’ as we like to say.
So far so good right? Well, maybe, maybe not. At which point do you ensure that not only you, but client end users understand the ‘what and why’? Or are at least given the opportunity to peek behind the curtain? It’s 2022…. The year of AUTHENTICITY! As much as you might be sick of hearing the buzzword of the year, it’s not wrong, and people (call them customers, call them consumers) expect more from brands than most feel comfortable giving. A trend that’s unlikely to be going anywhere anytime soon. So, what’s the solution?
We came up with a colourful, candid, content driven campaign that our client Sodexo could use as evergreen content. We made it a feature that remains readily available as a source of transparency of the people who make up the brand, all year round on the Sodexo website but also incorporate snippets as topical content for a variety of key dates throughout the year.
As consumers (something each and every one of us has in common) we know that it’s not only those few designated marketing teams who manage the reputation and perception of a brand. It’s the people who customers engage with as part of their experience with a brand, in the case of Sodexo in their facilities management (FM) capacity it’s the cleaners, the maintenance operatives, the customer services assistants sitting behind reception. And so, after 2 full days of photography with countless hours of editing, and with thanks to all the lovely and willing employees at Sodexo who took time to share a little about themselves, coupled with photographs of them not in their work uniform, we were able to shine a light on each person as an individual. In this way Sodexo can continue to tell their story as their business grows.
Take a peek behind the curtain at the ‘Faces of FM’ and get to know them better!
Talk to us if you’re looking for professional photography services that can help to tell the story of your business – we’d love to hear from you!