To put it into context, The International Property Awards are one of the most prestigious property industry awards – in the world. This year (our first year entering the awards), we’re thrilled to share that REAL Agency has been recognised with the coveted five-star award in the ‘Development’ category for ‘Best Development Marketing UK’!
Now in their 28th year, The UK Property Awards are judged by an independent panel of over 80 industry experts with judging focusing on design, quality, service, innovation, originality, and commitment to sustainability. The judging panel is chaired by Lord Caithness, Lord Best, and Lord Waverley, all of whom are members of the House of Lords and some of whom also chair The Property Ombudsman’s Council – you get it, it’s a big deal…
As an agency with just under 7 years under our belts, and based outside of London, this is a pretty huge deal. Previous winners include industry giants such as Berkely, Savills, and Redrow, and fellow 2022/2023 winners include Story Homes, Countryside and Taylor Wimpey – so we’re in great company!
Our client, a luxury new homes developer, wanted to target three specific demographic groups with the campaign and by the time we were awarded the win, our team had already achieved around 100,000 website page views and over 16,000 conversions! (all from within the identified target demographic).
So it’s clear that our heritage started within the property sector, and from the results we’re achieving it continues to be an area of specialism for us, but as demand combined with our own growth strategy leads us to expand our client base into neighbouring sectors such as construction and logistics, we find ourselves already aiming high and achieving some pretty amazing wins as an agency.
To see what we did to lead us to this worthy award win, including project assets and achievements, see the case study here.
If you have a project you’d like to discuss or to find out what award-winning marketing could look like for your project – talk to us!