We teamed up with Neo Student Living to create a brand-new accommodation experience students would genuinely love. From crafting a bold brand identity to designing & building a website packed with useful features like customisable filters, international student guides, and a buzzing content hub. Our UX-driven approach meant we didn’t just guess what students wanted – we did our research and made sure every detail was designed with them in mind.
Our marketing strategy included expertly targeted digital campaigns and lively social media content across the right social media platforms, helping Neo connect with students in a fun, authentic way. We also captured their amazing spaces through professional photography and staging, bringing their modern, vibrant accommodations to life.
Together, we’ve helped Neo raise the bar for student living, creating a fresh, exciting experience that’s as stylish as it is practical.
We developed a distinctive and cohesive brand identity for Neo Student Living, guided by their core pillars: student inspiration, well-being, community focus, inclusive innovation, and vibrancy. This branding underpins Neo’s purpose-built student accommodations, reflecting their modern, student-first ethos.
Our team designed Neo’s website with a UX-driven approach, prioritising what students value most: detailed insights into their living spaces. By focusing on room-specific information, immersive visuals, and clear descriptions, we ensured students could easily explore their future homes.We complemented this with a dynamic content hub offering tailored student life insights and guides for international students. With an intuitive design, the website delivers a seamless experience, making it easy for students to find what truly matters.
We took charge of Neo’s social media presence across platforms such as Instagram, Facebook, TikTok and LinkedIn. Our focus was on creating content that reflects Neo’s vibrant community and stylish living spaces. This strategy not only fosters engagement but also builds a strong sense of community among current and prospective residents
To further support Neo’s branding and marketing, we developed an array of print materials, including eye-catching roller banners, engaging brochures, and corporate merchandise that reinforces Neo’s identity. We also designed branded items such as stationery and signage, ensuring that every physical touchpoint reflects Neo’s commitment to creating a vibrant and inclusive student living experience.
To showcase Neo’s spaces effectively, we carried out the photography and staging, ensuring every detail was captured with precision and care. Our high-quality images and virtual tours brought their PBSA accommodation to life, highlighting the modern designs and amenities in a visually compelling way. These visuals, crafted with students in mind, make exploring their next home an effortless and engaging experience.
