Please read the policy carefully to understand our views and practices regarding your personal data and how we will treat it.
From time to time, we may change this policy. So, you should check back occasionally and read through it again. For your information, this policy was last updated on 1st September 2021.
When we use the word you or your in this policy, it means you as a user of the www.thisisreal.agency website, or as a person whose details we collect as part of our marketing services.
Real Agency Ltd was founded by Laura Bosworth. We are a team of creative professionals working together to offer marketing services to clients. The company is registered in the UK and our registered office is located at Bank House, Market Square, Congleton, Cheshire, England, CW12 1ET and our registered company number is 10192081.
We are a creative agency that works with youth and student brands, universities and other organisations operating in the higher education space.
We create meaningful and profitable customer experiences by incorporating trends and insights to tie the ongoing expectations of customers with strategies for innovation and creative intelligence.
What personal data do we collect about you and how?
We may collect personal data from you in the following ways:
The personal data we collect may include:
Directly from you – this is information you provide to us when using our services and website.
We will only process your personal data as necessary for the purpose for which it has been collected or for reasons which are compatible with the original purpose. There are various ways in which we may use or process your personal data. Most commonly, we will use your personal data in the following circumstances:
Where we are relying on your consent to process your personal data please note that you can withdraw your consent at any time by contacting us at email@example.com or by using the ‘unsubscribe’, ‘stop’ or similar facility contained in our communications.
Direct marketing is marketing that is directed at specific individuals. For example, a newspaper advertisement would not be direct marketing as it is targeting a particular group, not a particular individual.
The direct marketing which we may send to you includes information about our services, special offers, promotions and competitions (which we will refer to collectively as “Promotions“). Real Agency distributes its Promotions via marketing campaigns which are sent by Real Agency.
Please be aware that the opt-in/opt-out contained on the Real Agency website (www.thisisreal.agency) relates solely to direct marketing which you may receive as a result of registering or contacting us on the website.
If you decide you no longer want to receive any Promotions from Real Agency, you can click here to unsubscribe or follow the instructions to opt-out given on the piece of direct marketing that you have received.
You can also email firstname.lastname@example.org stating:
We will then ensure your details are added to the appropriate suppression list(s).
Please be assured that we will do all we can to ensure that any request to opt-out is actioned within a period of 14 days from the date of receipt provided that you have given us all of the information referred to above which is required to enable us to suppress your details appropriately.
We do not sell, rent or otherwise share your information with third parties for their own independent marketing or business purposes without your consent. However, we may from time to time disclose your information to:
Third-Party Service Providers working on our behalf: We may disclose your information to third party companies or organisations in the UK or European Economic Area who assist us with the provision of our services. For example:
Whenever we use third-party service providers, we disclose only the personal information that is necessary for them to deliver the required services and have contracts in place that limit their ability to use your information for purposes other than providing the services and which ensure that they are subject to appropriate security and confidentiality obligations.
Other parties when required by law or as necessary for safeguarding: There may be instances when we disclose your information to other parties:
Do we transfer your personal data outside the UK and European Economic Area (EEA)?
We may transfer your data outside the UK and/or the EEA, for example:
These transfers are subject to special rules under European and UK data protection law. This means we can only transfer your personal information to a country or international organisation outside the UK/EEA where:
We may also transfer information for the purpose of our compelling legitimate interests, so long as those interests are not overridden by your interests, rights and freedoms. Specific conditions apply to such transfers and we will provide relevant information if and when we seek to transfer your personal information on this ground.
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you do not provide the personal data necessary or ask that we stop the processing of your personal data, we may not be able to provide you with access to some or all of our services. Where we rely on your consent to hold certain data or marketing preferences, you will still be able to use all our services even if you choose not to give consent to process this information.
Except as otherwise permitted or required by applicable law or regulation, we only retain your personal data for as long as is necessary to fulfil the purposes that we collected it for, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes.
To determine the appropriate retention period for your personal data we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for processing the personal data, whether we can fulfil the purposes of processing by other means and any applicable legal requirements.
If you are a client of Real Agency, we will retain your personal data for the duration of the services agreement and for a period of time after the end of the services agreement (at least 6 years) taking into account the limitation periods set out in the Limitation Act 1980.
If we have obtained your personal data following a request by you for information about our services but you do not subsequently become a client we will hold your personal data for 18 months from the date that you provided it to us.
You have various rights relating to your personal data, which we have summarised below. To exercise these rights please contact email@example.com. For more information about your rights under the UK General Data Protection Regulation (UK GDPR) (if you are in the UK) and the EU General Data Protection Regulation (EU GDPR) (if you are in the EAA), visit www.ico.co.uk.
You may also have the right to have incomplete personal data completed, including by means of providing a supplementary statement. Whether or not this is appropriate in any case depends on the purposes for which your information is being processed.
We may notify any third parties with whom we have shared your information that you have made a rectification request. We will take reasonable steps to do this, but this may not always be possible or may involve a disproportionate effort.
When processing is restricted, we can still store your information but may not use it further. We keep records of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in the future.
If we can show compelling legitimate grounds for processing your personal data which override your interests, rights and freedoms, or we need your personal data to establish, exercise or defend legal claims, we can continue to process it. Otherwise, we must stop using the relevant information. You also can object at any time to use of your personal data for direct marketing purposes.
Your rights, as summarised above, are subject to various exceptions. We will act on requests to provide information within 1 month of receiving your request. However, if the request is going to take longer to deal with we will advise you of this.