Privacy Policy

Your privacy is important to us

General

This policy:

  • explains when and why we collect personal information about you and other people who visit our website; how we use it; the circumstances when we may disclose it to others; and how we keep it secure.
  • only applies to the collection of your personal data by Real Agency and the use of that information by Real Agency and those we share it with.
  • does not cover third party websites to which we may provide links, nor does it cover advertisers. They may have their own privacy policies and/or terms and conditions of use which you should review and understand separately.

Please read the policy carefully to understand our views and practices regarding your personal data and how we will treat it.

From time to time, we may change this policy. So, you should check back occasionally and read through it again. For your information, this policy was last updated on 1st September 2021.

When we use the word you or your in this policy, it means you as a user of the www.thisisreal.agency website, or as a person whose details we collect as part of our marketing services.

Contacting Us
  • Queries Relating to this Policy: If you have any questions about this policy or if you wish to access your personal data or make a complaint about how we have handled your information, please feel free to contact us at: hello@thisisreal.agency
  • To Update Your Personal Data: If you wish to make any changes to your personal data, for example because your contact details have changed, you can do this by emailing our team directly on: hello@thisisreal.agency

 

Who We Are

Real Agency Ltd was founded by Laura Bosworth. We are a team of creative professionals working together to offer marketing services to clients. The company is registered in the UK and our registered office is located at Bank House, Market Square, Congleton, Cheshire, England, CW12 1ET and our registered company number is 10192081.

We are a creative agency that works with youth and student brands, universities and other organisations operating in the higher education space.

We create meaningful and profitable customer experiences by incorporating trends and insights to tie the ongoing expectations of customers with strategies for innovation and creative intelligence.

What personal data do we collect about you and how?

We may collect personal data from you in the following ways:

  • When you enquire about our services using our online contact form
  • When you request to be sent marketing communications such as information about special offers, competitions, events, products and services.
  • If you contact us to update your details.
  • When you disclose your personal data to us (through our website or otherwise) at any other point.

The personal data we collect may include:

  • Name (including title)
  • Email address
  • Telephone number
  • Mobile number
  • Your IP address
  • The date and time you used our services
  • The pages you visited on our website and how long you visited for
  • The internet browser and devices you are using
  • Material submitted by you to us including answers to questions on surveys or registration forms
Where do we collect your personal data from?

Directly from you – this is information you provide to us when using our services and website.

How and why do we collect personal data?

We will only process your personal data as necessary for the purpose for which it has been collected or for reasons which are compatible with the original purpose. There are various ways in which we may use or process your personal data. Most commonly, we will use your personal data in the following circumstances:

  • Performance of a contract: If you have signed a contract with us for our marketing services. We will process your personal data as necessary for the performance of that contract, or to take steps at your request prior to entering into that contract. This will include your name, email address and company address.
  • Legitimate interests: We may use and process your personal data to carry out activities which, as a business, we have a legitimate interest in doing. This includes:
    • To respond to any correspondence that you send to us and to fulfil your requests. In this respect, we may contact you via telephone, mail and email.
    • To send you marketing material from time to time after you have purchased a service from us. We will only contact you with information about our own services. You have the right to object to us sending you this information at any time.
    • To monitor, develop and improve the website, our services and your overall experience;
    • To process and respond to any complaints made by or about you. We may contact you via telephone, mail, email or other electronic means;
    • To investigate any suspected breach of our Terms of Use or of other terms and conditions governing our relationship with you. Whenever we seek to rely on legitimate interests to process your personal data we will conduct an assessment taking into account: – whether the processing is necessary for us to achieve a lawful and genuine interest; the volume and nature of personal data involved;- whether the processing would be within your reasonable expectations; any risk to your fundamental rights and interests which the processing may present; and the safeguards that we have in place to minimise any risk to you.
  • Consent: We will process your personal data for any other purposes to which you have provided your consent. For example, where you have provided consent, we may use and process your information to contact you from time to time by email, text, message or telephone about special offers, services or information which we think may be of interest to you.
  • Legal obligations: We may use and process your personal data as necessary to comply with any legal or regulatory obligation to which we are subject.

Where we are relying on your consent to process your personal data please note that you can withdraw your consent at any time by contacting us at hello@thisisreal.agency or by using the ‘unsubscribe’, ‘stop’ or similar facility contained in our communications.

direct marketing

Direct marketing is marketing that is directed at specific individuals. For example, a newspaper advertisement would not be direct marketing as it is targeting a particular group, not a particular individual.

What direct marketing might you receive from Real Agency?

The direct marketing which we may send to you includes information about our services, special offers, promotions and competitions (which we will refer to collectively as “Promotions“). Real Agency distributes its Promotions via marketing campaigns which are sent by Real Agency.

Please be aware that the opt-in/opt-out contained on the Real Agency website (www.thisisreal.agency) relates solely to direct marketing which you may receive as a result of registering or contacting us on the website.

Should you no longer wish to receive information about our promotions?

If you decide you no longer want to receive any Promotions from Real Agency, you can click here to unsubscribe or follow the instructions to opt-out given on the piece of direct marketing that you have received.

You can also email hello@thisisreal.agency stating:

  • Your name;
  • Your contact details (including the mobile phone number and/or email address details which are receiving direct marketing from);
  • Attaching a copy of the direct marketing you received.

We will then ensure your details are added to the appropriate suppression list(s).

Please be assured that we will do all we can to ensure that any request to opt-out is actioned within a period of 14 days from the date of receipt provided that you have given us all of the information referred to above which is required to enable us to suppress your details appropriately.

Who do we share our personal data with?

We do not sell, rent or otherwise share your information with third parties for their own independent marketing or business purposes without your consent.  However, we may from time to time disclose your information to:

Third-Party Service Providers working on our behalf:  We may disclose your information to third party companies or organisations in the UK or European Economic Area who assist us with the provision of our services. For example:

  • Providers of information technology systems and software-as-a-service (SAAS) products that enable us to manage and administer our business operations;
  • professional advisors including our lawyers, bankers, accountants and insurers.

Whenever we use third-party service providers, we disclose only the personal information that is necessary for them to deliver the required services and have contracts in place that limit their ability to use your information for purposes other than providing the services and which ensure that they are subject to appropriate security and confidentiality obligations.

Other parties when required by law or as necessary for safeguarding: There may be instances when we disclose your information to other parties:

  • To comply with the law and our regulatory obligations or to respond to legal proceedings
  • To verify or enforce compliance with terms of use and policies governing our services; and
  • To protect the rights, property or safety of Real Agency, or any of our respective partners, employees or customers.

Do we transfer your personal data outside the UK and European Economic Area (EEA)?

We may transfer your data outside the UK and/or the EEA, for example:

  • with our offices or employees located outside the UK
  • with your and our service providers located outside the UK/EEA;
  • if you are based outside the UK/EEA;
  • where there is an international dimension to the services we are providing to you.

These transfers are subject to special rules under European and UK data protection law. This means we can only transfer your personal information to a country or international organisation outside the UK/EEA where:

  • the European Commission has issued an ‘adequacy decision’ in relation to that country or international organisation; or
  • there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for data subjects; or
  • a specific exception applies under data protection law.

We may also transfer information for the purpose of our compelling legitimate interests, so long as those interests are not overridden by your interests, rights and freedoms. Specific conditions apply to such transfers and we will provide relevant information if and when we seek to transfer your personal information on this ground.

How do we protect your personal data?

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Cookies

To provide enhanced functionality on our website we use cookies that may collect your personal data. Please see our Cookie Policy for more details.

What happens if you do not provide us with the information we request or ask that we stop processing your information?

If you do not provide the personal data necessary or ask that we stop the processing of your personal data, we may not be able to provide you with access to some or all of our services. Where we rely on your consent to hold certain data or marketing preferences, you will still be able to use all our services even if you choose not to give consent to process this information.

How long will we keep your personal data?

Except as otherwise permitted or required by applicable law or regulation, we only retain your personal data for as long as is necessary to fulfil the purposes that we collected it for, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes.

To determine the appropriate retention period for your personal data we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for processing the personal data, whether we can fulfil the purposes of processing by other means and any applicable legal requirements.

If you are a client of Real Agency, we will retain your personal data for the duration of the services agreement and for a period of time after the end of the services agreement (at least 6 years) taking into account the limitation periods set out in the Limitation Act 1980.

If we have obtained your personal data following a request by you for information about our services but you do not subsequently become a client we will hold your personal data for 18 months from the date that you provided it to us.

Your rights

You have various rights relating to your personal data, which we have summarised below. To exercise these rights please contact hello@thisisreal.agency. For more information about your rights under the UK General Data Protection Regulation (UK  GDPR) (if you are in the UK) and the EU General Data Protection Regulation (EU GDPR) (if you are in the EAA), visit www.ico.co.uk.

  • Your right to be informed: You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we are providing you with the information in this privacy policy.
  • Your right of access: You have the right to access the personal data we hold about you and certain other information (such as that provided in this Privacy Policy). This is so you can check that we are using your information in accordance with data protection laws.
  • Your right to correct and erase your personal data: You have the right to ask us (and third parties to whom we may transfer your personal data) to rectify your personal data if it becomes inaccurate or incomplete. You have the right to ask us to erase your personal data if:
  • Consent was originally required and you subsequently withdraw your consent to our processing of your personal data; or
  • Your personal data has been processed unlawfully by us; or
  • Your personal data is no longer necessary for the purposes for which we collected it or there is no compelling reason for us to continue processing it.

You may also have the right to have incomplete personal data completed, including by means of providing a supplementary statement. Whether or not this is appropriate in any case depends on the purposes for which your information is being processed.

We may notify any third parties with whom we have shared your information that you have made a rectification request. We will take reasonable steps to do this, but this may not always be possible or may involve a disproportionate effort.

  • Your right to restrict the processing of your personal data: You have the right to restrict, ‘block’ or suppress further use of your information if:
  • the accuracy of your personal data is contested;
  • your personal data has been processed unlawfully by us but you do not want to request erasure;
  • we no longer need your personal data for our original purpose but it is required to establish, exercise or defend legal rights; or
  • you have requested erasure of your personal data and verification of our grounds for continued processing is pending.

When processing is restricted, we can still store your information but may not use it further. We keep records of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in the future.

  • Your right to data portability: You have rights to obtain and reuse your personal data for your own purposes in a commonly used machine-readable format, and to have your personal data transferred to another data controller on your request.
  • Your right to object to processing: You have the right to object, on grounds relating to your situation at any time, to processing of personal data concerning you that is based on us exercising our legitimate interests.

If we can show compelling legitimate grounds for processing your personal data which override your interests, rights and freedoms, or we need your personal data to establish, exercise or defend legal claims, we can continue to process it.  Otherwise, we must stop using the relevant information. You also can object at any time to use of your personal data for direct marketing purposes.

  • Your right to lodge a complaint: You have the right to lodge a complaint about the way we handle or process your personal data with your national data protection regulator. In the UK, this is the Information Commissioner, which may be contacted at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.
  • Your right to withdraw consent: If you have given your consent to allow us to process your personal data, you have the right to withdraw your consent at any time (although your withdrawal of consent does not mean the processing of your data up to that point was unlawful).

Your rights, as summarised above, are subject to various exceptions. We will act on requests to provide information within 1 month of receiving your request. However, if the request is going to take longer to deal with we will advise you of this.