branding & naming strategy
Marketing & PR
Social Media Management
Riverside promises the ultimate student living experience with a range of high-quality rooms, studios, study/social spaces and great amenities.
The development speaks for itself but REAL’s job was to get students into the accommodation with effective branding, digital marketing and social media management.
We delivered a successful digital marketing campaign with strong branding and rollouts to collateral including incredible hoarding, a marketing suite and print. To support the branding, digitally, we created compelling colourful content, clever social media campaigns and PPC, which built brand awareness locally. This joined-up digital marketing strategy, engaged with prospective residents and ultimately delivered bookings, making it a successful campaign.