As we move into an era of web 3.0 it will be the most collaborative creators who will make the most accessible and impactful virtual worlds with consumers creating avatars to become whoever they want to be…
If your strategy pivots around the traditional meaning behind ‘influencer’, you may want to rethink your plans and ponder the power of local… !
The very simple concept behind What3Words is a system of 3 words assigned to every 3 square metres of the globe.
With the roll out of iOS14 this year, which requires iPhone app users to explicitly opt in to share their unique Identifier for Advertisers (IDFA), it has become apparent that it is not sufficient to rely on blanket targeting to find your audience.
